Beat the Big 4: Community Involvement

We're just getting started, so sign up to receive email updates and resources as the Beat the Big 4 initiative continues to evolve.

First up: After subscribing to our emails, you'll receive a communications toolkit with information on each of the Big 4, downloadable flyers, social posts, newsletter assets and more shareable resources.

What is Beat the Big 4?
Beat the Big 4 is a public health initiative to bring awareness to, and help prevent, the top 4 preventable killers of kids: unsafe sleep, drowning, car crashes and firearms.

Who's behind Beat the Big 4?
The Beat the Big 4 initiative is backed by the doctors, nurses and public health experts at Children's Healthcare of Atlanta. We want to bring the community together with a shared goal of keeping kids in Georgia safe from preventable injury.

Why these 4?
Combined, these 4 preventable killers account for more than 550 child deaths in Georgia per year on average. Data from 2020 to 2024 shows:

• Sleep-related deaths are the leading preventable cause of death in Georgia children under age 1. Georgia has the 5th highest sleep-related death rate in the U.S., with more than 500.
• Drowning is the second leading cause of death in Georgia children ages 1 to 4. More than 200 kids in Georgia drowned.
• Motor vehicle crashes—including car crashes and other traffic-related incidents—are the leading killer of Georgia children ages 1 to 14. More than 800 kids in Georgia were killed in motor vehicle crashes.
• Firearms are the leading killer of Georgia youth ages 1 to 17. More than 1,000 kids and teens died from firearm injuries.

How can you help?

• Know the Big 4. Unsafe sleep. Drowning. Car crashes. Firearms. That's the first step.
• Sign up for email updates and receive our communications toolkit. In addition to sending the communications toolkit, signing up for emails means you’ll be the first to know about in-person events, new resources and more.
• Spread the word. Share on social media, include it in your newsletters, and talk about it with other parents and caregivers. Everything you need is in the communications toolkit.
• Display materials. Request printed materials so you can show your support and raise awareness by putting up a Beat the Big 4 poster, window cling, yard sign and more. (Must be subscribed to emails to request.)

State of Injury Report
Keep an eye out for our State of Injury Report to get a better idea of how these preventable injuries are shaping the State of Georgia.